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edSocialMedia » Why Schools Shouldn’t Ignore Social Media

Popularity Report

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Saved by 27 people (-2 private), first by anonymouse user on 2008-12-18


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394 million people watch video clips online

Highlighted by kate_k

346 million read blogs/weblogs

Highlighted by kate_k

272 million manage a profile on a social network

Highlighted by kate_k

6. 272 million manage a profile on a social network. How many of these 272 million are your current students, parents, faculty or alumni? 15%, 20 or 25%? The strategy many schools continue to use which relies heavily on printed materials, costly mailings and flat, one-way communication is not going to work on these 272 million. The percentage of members in your school community using social networks like FaceBook and LinkedIn is going to continue to increase exponentially. Taking steps to formulate a solid communication strategy around these tools is going to be critical to your schools advancement goals.

Highlighted by artgelwicks

on 2008-12-18 by artgelwicks

This stat, while interesting, belies the greater issue for educators. There is no question that adoption rates are high but what are we sharing and discussing with students when it comes to these profiles and the information that can be derived not only by people by by corporations.