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Saved by 3 people (-2 private), first by anonymouse user on 2008-02-07
- Eyalnow on 2008-03-10 - Tags internet , kevin-kelly , network-economy
- Mguhlin on 2008-02-07 - Tags FutureblogPost
- Bhwilkoff on 2008-02-06 - Tags educationreform , technologyteachingtheory , academicarticles , from , Delicious
Public Sticky notes
Our wealth sits upon
a very large device that copies promiscuously and constantly.
Highlighted by eyalnow
In a
real sense, these are eight things that are better than free. Eight
uncopyable values. I call them "generatives." A generative
value is a quality or attribute that must be generated, grown, cultivated,
nurtured. A generative thing can not be copied, cloned, faked, replicated,
counterfeited, or reproduced. It is generated uniquely, in place,
over time. In the digital arena, generative qualities add value to
free copies, and therefore are something that can be sold.
Highlighted by eyalnow
Immediacy — Sooner or later you can find a free copy of whatever
you want, but getting a copy delivered to your inbox the moment it
is released — or even better, produced — by its creators is a generative
asset.
Highlighted by eyalnow
Personalization
Highlighted by eyalnow
As many
have noted, personalization requires an ongoing conversation between
the creator and consumer, artist and fan, producer and user. It is
deeply generative because it is iterative and time consuming.
Highlighted by eyalnow
Interpretation — As the old joke goes: software, free. The manual,
$10,000.
Highlighted by eyalnow
Authenticity — You might be able to grab a key software application
for free, but even if you don't need a manual, you might like to
be sure it is bug free, reliable, and warranted. You'll pay for authenticity.
Highlighted by eyalnow
Accessibility
— Ownership often sucks. You have to keep your things tidy, up-to-date,
and in the case of digital material, backed up. And in this mobile
world, you have to carry it along with you. Many people, me included,
will be happy to have others tend our "possessions" by
subscribing to them.
Highlighted by eyalnow
The fact that most of this material will
be available free, if we want to tend it, back it up, keep adding
to it, and organize it, will be less and less appealing as time goes
on.
Highlighted by eyalnow
Embodiment — At its core the digital copy is without a body. You
can take a free copy of a work and throw it on a screen. But perhaps
you'd like to see it in hi-res on a huge screen? Maybe in 3D?
Highlighted by eyalnow
Patronage — It is my belief that audiences WANT to pay creators.
Fans like to reward artists, musicians, authors and the like with
the tokens of their appreciation, because it allows them to connect.
But they will only pay if it is very easy to do, a reasonable amount,
and they feel certain the money will directly benefit the creators.
Highlighted by eyalnow
Findability — Where as the previous generative qualities reside
within creative digital works, findability is an asset that occurs
at a higher level in the aggregate of many works. A zero price does
not help direct attention to a work, and in fact may sometimes hinder
it. But no matter what its price, a work has no value unless it is
seen; unfound masterpieces are worthless. When there are millions
of books, millions of songs, millions of films, millions of applications,
millions of everything requesting our attention — and most of it
free — being found is valuable.
Highlighted by eyalnow
From an ocean of possibilities the PSL find, nurture and refine the
work of creators that they believe fans will connect with.
Highlighted by eyalnow
Rather, these new eight
generatives demand an understanding of how abundance breeds a sharing
mindset, how generosity is a business model, how vital it has become
to cultivate and nurture qualities that can't be replicated with
a click of the mouse.
Highlighted by eyalnow
In short, the money in this networked economy does not follow the
path of the copies. Rather it follows the path of attention, and
attention has its own circuits.
Highlighted by eyalnow
I think ads are only one of the paths that
attention takes, and in the long-run, they will only be part of the
new ways money is made selling the free.
Highlighted by eyalnow
Maintaining generatives is a lot harder than duplicating copies
in a factory. There is still a lot to learn. A lot to figure out.
Write to me if you do.
Highlighted by eyalnow
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