SURVEY: CORPORATE SOCIAL RESPONSIBILITY
Popularity Report
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Corporate social responsibility is now an industry in its own right, and a flourishing profession as well. Consultancies have sprung up to advise companies on how to do CSR, and how to let it be known that they are doing it.
Highlighted by kristinlouise
Most multinationals now have a senior executive, often with a staff at his disposal, explicitly charged with developing and co-ordinating the CSR function. In some cases, these executives have been recruited from NGOs. There are executive-education programmes in CSR, business-school chairs in CSR,
Highlighted by kristinlouise
The 2004 Giving List, published by Britain's Guardian newspaper, showed that the charitable contributions of FTSE 100 companies (including gifts in kind, staff time devoted to charitable causes and related management costs) averaged just 0.97% of pre-tax profits.
Highlighted by kristinlouise
There are many interesting exceptions—companies that have modelled themselves in ways different from the norm; quite often, particular practices that work well enough in business terms to be genuinely embraced; charitable endeavours that happen to be doing real good, and on a meaningful scale. But for most conventionally organised public companies—which means almost all of the big ones—CSR is little more than a cosmetic treatment.
Highlighted by kristinlouise
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