Podcasting audience grows by 18% | Internet Marketing News an...
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The stats, which were originally presented at the Corporate Podcasting Summit in London, show that awareness of podcasting grew by 70%, while actual use increased by only 18%.
Other stats include:
- The audience for podcasts is up by 18% from a year ago. In 2006, 11% of those surveyed listened to audio podcasts; in 2007, the number was 13%
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