www.courier-journal.com | Printer-friendly article page
Popularity Report
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The Courier-Journal, specifically, you need to know this: The Courier-Journal now reaches 85 percent of the adults in its core market every week with one of its products, and it reaches those people an average of 5.6 times each week.
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That's the most market penetration we've ever had — up a full five percentage points in the past two years.
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The Courier-Journal , which operates the dominant local Web site, is well positioned for that turn of events.
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The Courier-Journal's latest research shows that the printed newspaper reaches 74 percent of the 18-34 year-olds in our market every week.
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The Courier-Journal's news staff numbers 180. By comparison, to my knowledge, the number of professional journalists employed by Internet-only news organizations in the Louisville market is — zero.
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per Bowl's TV reach was only 41.5 percent of the adult population. By comparison, The Courier-Journal reaches 62 percent of the adults in its market every Sunday!
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Do. Not. Call. This federal legislation enacted in 2003 shut down overnight the newspaper industry's No. 1 subscriber acquisition tool, and the only acquisition method that is economically efficient.
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The Courier-Journal actually does much better than that with 75 percent retention.
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hen the flight attendant tells you to turn off your electronic devices, you can turn this product on, opening page after page without worrying about interfering with the plane's radar.
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The Courier-Journal will publish my obituary and yours, but not its own.
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