The Art of Writing Great Twitter Headlines — Copyblogger
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Bookmark History
Saved by 18 people (-1 private), first by anonymouse user on 2009-04-23
- Muhammadkasim on 2009-10-26 - Tags @SocialBrowsing
- Pangoo on 2009-07-07 - Tags Twitter
- Bibliokat on 2009-04-30 - Tags Twitter , headlines , writing
- Ggrosseck on 2009-04-27 - Tags twitter , socialmedia , writing , marketing , microblogging
- Modeling22 on 2009-04-26 - Tags Twitter , headlines , writing
Public Sticky notes
On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content.
Highlighted by bfillip
A good way to make sure your headlines always offer a compelling reward is to use the 4-U approach. This is a copywriting technique taught by AWAI.
Your headlines must:
- Be USEFUL to the reader,
- Provide him with a sense of URGENCY,
- Convey the idea that the main benefit is somehow UNIQUE; and
- Do all of the above in an ULTRA-SPECIFIC way.
Highlighted by pangoo
Public Comment