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Commoncraft Blog

Video Licensing: The Business of Permission

leelefever

By leelefever on October 28, 2009 - 12:18pm

9 Comments

Almost anyone can make a video and put it online, but there are relatively few good models for earning a living from online videos. We've been experimenting over a couple of years and believe more than ever that video licensing is a model that has huge potential.

The Current Options

Of course there's the advertising model.  A video is made, it attracts eyeballs, eyeballs are distracted by ads. A tiny percentage of people click the ads and the video host and video owner make a bit of money.  It can certainly work and we've experimented with it, but it

Highlighted by dcinc66

Today we've published a new video: Stock Markets in Plain English

This video is one of our most requested and focuses on a few basic ideas:

  • Why companies offer their stock to the public
  • Why people buy and sell stocks
  • What makes stock prices change
  • How we measure stock markets using indices

This video is part of our Money series and one of the first to touch on markets.  It was also one of the toughest to make. Economic forces like supply and demand can quickly turn into rabbit holes. Keeping it short and sweet was a challenge. We're so excited to share it with the world.

We expect this video to be useful to teachers, but also organizations related to investing, particularly ones focused on educating those new to the market.

Highlighted by mijigong