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If I Started Today | chrisbrogan.com

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Saved by 23 people (-5 private), first by anonymouse user on 2008-11-22


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party Okay, so you’ve heard from someone that this social media and social networking stuff is great and you should get involved, and it’s really going to help you out. Maybe it will help you in the economic downturn. Maybe you have heard how you can use Twitter for business. But there’s a lot to it all.

Where would you start? What would come first? How might you think about getting out there and joining in on the experience?

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That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.

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Before it All: Listening

(Note: this was updated after Lucretia pointed out that I probably inadvertently forgot to mention it.)

Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.

And then, start here.

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One note: don’t use those tools that push your status across multiple platforms. I understand that it’s simpler to update things that way, but it also means that you don’t respect your individual audiences at those outposts.

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Avoid writing “me too” blog posts about the latest news in your vertical. Chances are, someone else is doing it better, and your “me too” is just a throat-clearing proof that you’re not creating original content. Work harder on doing something original instead of just pumping out “I read this article about” types of posts, unless you’re going to expand on the ideas, and/or recast them for your particular audience.

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If you’re writing for a company, maybe these blog topics will spark some ideas.

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More important in growing a community: comment. Go out to other people’s blogs and start getting involved. Use a service like BackType to learn what other people are saying and where they’re commenting. The more you make your voice heard in the general space where you want to do business, the better you’ll be.

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