University of Chicago Graduate School of Business (Chicago GS...

using a medium that parallels the communication tools used for professional and social networking. 

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n today’s business environment, communication is fast and concise, Martinelli said.  “Whether it be e-mail, PowerPoint, or a two-minute elevator speech, successful businesspeople need to learn how to express their full ideas in very restrictive formats.  We feel the new application requirement represents this very common challenge,” she said.   “But instead of using this tool to sell a product or request new business, applicants are using it to present themselves.”

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will not be judged on technical ability but rather the self-expression that is revealed

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Slides allow people to stretch beyond just the written word and one inch margins into a different space where an applicant can be much more expressive,

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