Do Reputation Management Services Work?
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Saved by 3 people (-1 private), first by anonymouse user on 2008-05-13
- Crywolfe on 2009-04-26 - Tags reputation management
- Jtresearch on 2009-03-01 - Tags reputation
- Jebworks on 2008-05-13 - Tags reputation management , media , tracking
Public Sticky notes
Highlighted by jebworks
Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts.
Highlighted by crywolfe
Radically Transparent: Monitoring and Managing Reputations Online
Highlighted by crywolfe
But altering search results isn't cheap. Several companies said the typical cost for a small business client starts at $1,000 a month
Highlighted by crywolfe
Public Comment
on 2009-04-26 by crywolfe