When Skittles Met Twitter - BusinessWeek
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Saved by 2 people (0 private), first by anonymouse user on 2009-03-09
- Maximizen on 2009-03-11 - Tags no_tag
- Daveduarte on 2009-03-09 - Tags nomadicmarketing , casestudy , transmedia , convegence , twitter , skittles
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Smart companies are grappling with how to engage and influence the discussion, but many are scared of doing so for fear it will open up the floodgates,
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