How Nike's Social Network Sells to Runners - BusinessWeek
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Saved by 2 people (0 private), first by anonymouse user on 2008-11-12
- Filibertoselvas on 2008-11-12 - Tags Social , Media
- Jialiu on 2008-11-12 - Tags case studies
Public Sticky notes
The key to bringing runners onto the Web was the development in 2006 of a $29
Sport Kit sensor that, when synched with an iPod touch or nano, tracks runners'
speed, mileage, and calories burned. When those runners dock their iPods,
nikeplus.com launches, and the run data get uploaded. More important, the site
is a virtual gathering place. Runners have collectively logged 93 million miles
on nikeplus.com.
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