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Popularity Report

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Public Comment

on 2006-08-06 by willrich

What Lawson really likes about Buzz-Oven is how deeply it weaves into teens' lives. Sure, the network reaches only a small niche. But Buzzers have created an authentic community, and Coke has been welcomed as part of the group. At a recent dinner, founder

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Now -- for a fee neither company will disclose -- Apple sponsors the group, giving away iPod Shuffles in weekly contests, making product announcements, and providing links to its student discount program.

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ads targeted at students of a specific college. They're a way for a local restaurant or travel agency to advertise. Called Facebook Announcements, it's all automated, so anyone can go onto Facebook, pay $14 a day, and fill out an ad.

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When advertisers recently demanded more space for larger ads, Hiler turned the question over to Xanga bloggers, posting links to three examples of new ads. More than 3,000 users commented pro and con, and Hiler went with the model users liked best. By involving them, Hiler kept the personal connection that many say they feel with network founders

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In May, P&G set up what it hoped would become a social network around Sparkle Body Spray, aimed at tweens. The site features chatty messages from fake characters named for scents like Rose and Vanilla ("Friends call me Van").

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