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Blogs Will Change Your Business

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Saved by 56 people (-13 private), first by anonymouse user on 2006-07-12


Public Comment

on 2006-07-31 by wenxin

Businessweek converage of Blog

on 2006-08-02 by inetguy

A good intro article on how to use a blog for business.

on 2006-08-03 by davekilleen

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

on 2007-02-27 by jontiver

This article came from Ranaji55's Diigo bookmarks. In a Business Week cover story titled “Blogs Will Change Your Business”, writers Stephen Baker and Heather Green start off by addressing that many people, believe it or not, don’t care very much for blogs. One survey found that only 27% of Americans actually take the time to read blogs. Although the blog world may be insignificant, or even non-existent, to some people, blogging is actually becoming more popular than even before. Currently, there are about 9 million blogs on the web, and approximately 40,000 blogs are born each day. Blogs cannot be, and should not be, overlooked. They provide an enormous amount of information that can not only be useful, but can also be entertaining and self indulging. The question is, are blogs of some benefit to companies? The answer is yes. Although most blogs may appear to be silly, and of little use to organizations, there are some blogs that provide companies with information that would have been very difficult, or even impossible, to obtain through conventional methods. For example, blogs can leak information about a competitor’s strategies and future plans. Blogs can provide insights on consumer’s likes and dislikes. Blogs allow a company to learn about unsatisfied and satisfied customers, dissatisfied and satisfied employees, and most importantly, blogs provides a company with an immediate link to global news. Most recently, companies have been using blogger’s space to advertise and reach more individuals in their target markets. Therefore, in order to be an effective competitor in the business world, Baker and Green highly recommend that companies use blogs as a valuable source of information. These sources have the potential to spark new, innovative ideas that can very well lead to huge profits.

Public Sticky notes

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. I

Highlighted by caradeirdre

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini

Highlighted by tonyhine

Still, blogs could end up providing the perfect response to mass media's core concern: the splintering of its audience. Advertisers desperate to reach us need to tap niches (because we get together only once a year to watch the Super Bowl). By piggybacking on blogs, they can start working that vast blogocafé, table by table. Smart ones will get feedback, links to individuals -- and their friends. That's every marketer's dream.

Highlighted by dcorking

Blogs Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show.

Highlighted by rableather

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

Highlighted by jbruck

he measure of success in that world is not a finished product. The winners will be those who host the very best conversations.

Highlighted by glennzinho

he measure of success in that world is not a finished product. The winners will be those who host the very best conversations.

Highlighted by glennhyman

Blogs Will Change Your Business

Highlighted by cheekywombat

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

Highlighted by jahmount

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.

Highlighted by jschwartz

But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.

Highlighted by jschwartz

First, a few numbers. There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. "Mommy tells me it may rain today. Oh Yucky Dee Doo," reads one April Posting. Let's assume that 99.9% are equally off point. So what? That leaves some 40 new ones every day that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush.

Highlighted by jschwartz

How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up. For now, it's a digital hinterland. The laws and norms covering fairness, advertising, and libel? They don't exist, not yet anyway. But one thing is clear: Companies over the past few centuries have gotten used to shaping their message. Now they're losing control of it.

Highlighted by jschwartz