How GM Lost Its Sales Crown to Toyota - BusinessWeek
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Toyota (TM) has finally surpassed General Motors (GM) as the world's biggest carmaker. The global sales battle has been neck-and-neck for a couple of years. But Toyota ended GM's 77-year grip on the crown in 2008, according to numbers that came out on Jan. 21, and the Japanese juggernaut did it with authority, selling 8.9 million cars to GM's 8.35 million. The margin of victory is two auto factories' worth of production.
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But GM began the insidious process of creating its own demise long before then. The company's U.S. market share peaked in 1962 at 52%. It has been downhill ever since.
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