PR 2.0: New Communication Theory and the New Roles for the Ne...
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URL Tag Cloud
Groups (2)
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educators
581 members,2277 bookmarks
Educators sharing bookmarks and best practice. We have a set of standard tags to help us share things that you may use in addition to your tags. (You may subscribe to these tags via RSS feed by subject area, which makes it very useful.)
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Bookmark History
Saved by 4 people (1 private), first by anonymouse user on 2008-07-21
- Uhlemann77 on 2008-07-28 - Tags social-projekt , new-communication , pr2.0 , social-media-marketing , social-media-press-release , new-media-relations
- Bethritterguth on 2008-07-23 - Tags no_tag
- Mmarlatt on 2008-07-22 - Tags briansolis , pr , marketing , socialmedia , media , trends , web2.0 , sanfrancisco
- Tacanderson on 2008-07-21 - Tags communication , theory , social , media
Public Sticky notes
Monday, July 21, 2008
Highlighted by mmarlatt
With the soaring popularity and adoption of
Social Media, companies are realizing that in addition to marketing
communications, listening and engagement is quickly becoming pervasive and
necessary in order to compete for precious, yet thinned and distributed
attention. The days of focusing solely on Web stickiness, eyeballs and
clickthroughs are fading. These are the days of immersion, conversations,
engagement, relationships, referrals, and action.
Highlighted by mmarlatt
Public Comment