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Blasting the Myth of the Fold - Boxes and Arrows: The design ...

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Saved by 39 people (-5 private), first by anonymouse user on 2007-07-31


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on 2007-08-05 by christyinsdesign

Debunking the myth that users won't scroll at all and that all information must be presented "above the fold." Some general guidelines are given, including keeping information to 3 screens or less in height.

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Screen performance data and new research indicate that users will scroll to find information and items below the fold.

Highlighted by christyinsdesign

The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. If they have to scroll to even discover what the site is, its success is unlikely.

Functionality that is essential to business strategy should remain (or at least begin) above the fold.

Highlighted by christyinsdesign

Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.

Highlighted by naturegeek

The biggest lesson to be learned here is that if you use visual cues (such as cut-off images and text) and compelling content, users will scroll to see all of it. The next great frontier in web page design has to be bottom of the page. You’ve done your job and the user scrolled all the way to the bottom of the page because they were so engaged with your content. Now what? Is a footer really all we can offer them? If we know we’ve got them there, why not give them something to do next? Something contextual, a natural next step in your site, or something with which to interact (such as a poll) would be welcome and, most importantly, used.

Highlighted by naturegeek