Study: Teens buy online but prefer reality to the virtual world
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Ad4dcss/Digital Citizenship
112 members,960 bookmarks
Advocates for Digital Citizenship, Safety, and Success
Grassroots effort of educators, parents, and teens to promote digital citizenship, safety, and success. Advocacy for wise, balanced, researched based actions in the offline world to promote online citizenship, safety, and success.
Note that tags starting with the word DIGITAL correspond to the 9 Elements of Digital Citizenship. Tags using the word ISTE correspond to ISTE Teacher NETS.
Bookmark History
Saved by 1 people (0 private), first by anonymouse user on 2008-07-26
- Abubnic on 2008-07-26 - Tags ad4dcss , ecommerce , digital_youth , social networking , virtual world
Public Sticky notes
the study found that teens spend an average of 11 hours each week in an online environment. Their favorite online activities? Instant messaging, social networking, listening to music and shopping.
Highlighted by abubnic
The study finds that 58% of teens have purchased a product online but that more than three-quarters of teens prefer to shop in-store. The study also found that 54% of teens use instant messaging but that 46% prefer talking to friends over the phone.
Highlighted by abubnic
Rather than preferring the online world in total, teens are adapting to the online world but still prefer real world pursuits and in-person activities.
Highlighted by abubnic
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