our beliefs on internet video : the barbarian group
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It all seems so complicated, so dot com all over again, and yet new
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the original genius of the web. It’s interconnected, of course, but it’s also interactive.
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Viral videos can be useful, but they are but one tool in an arsenal.
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We can make the frames. It’s a ridiculously larger palette, and it’s one that we don’t want to throw out just because it’s a more complicated task to produce.
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Well, that falls apart, doesn’t it, if the website also includes a bunch of video that we produce in the exact same way as we do for television
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then, it wasn’t cheaper than that spot anymore, was it? It was actually exponentially more expensive
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YouTube and the iPod has given rise to a different kind of aesthetic in web video that we can tap into. It doesn’t always have to look like a million bucks
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is that your web video shoot is not a broadcast shoot.
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t’s not because we’re cheap, it’s because the economics of web shoots are still fundamentally different than those of broadcast,
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