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Saved by 49 people (-1 private), first by anonymouse user on 2009-05-02


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These days, everyone is trying to figure out how to connect with other people. It used to be simply, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?

In this article, we are going to take a little tour through the history of information - or more specifically where to focus efforts if you want get in touch with other people. It is really exciting time, because we are currently in the middle of the most drastic change since the invention of the newspaper.

We are seeing an entirely new way for people to interact. One that makes all traditional ways seem silly. It is a fundamental shift, and it will completely change the world as we know it.

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we are going to take a little tour through the history of information, or more specifically, where to focus your efforts if you want get in touch with other people

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the last 210 years of information + 10 more years into the future.

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In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication

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local marketplace

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only way for you to get information

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1900, the newspapers and magazine had revolutionized how we communicated

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sell our products to people far away

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newspapers dominated our lives

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Except that during the 1920s a new information source started to attract people's attention - the Radio

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television, was introduced

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It had surpassed the newspapers and magazines, and it was slowly obliterating the radio

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1970s-1990s was also the time where the newspaper executives were realizing that something was going terrible wrong with their market

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Only 8 years later, television is ruling the world

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new phenomenon is looming in the shadows - the Internet

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1998 was the year when the internet changed from being a geeky place that had little relevance, to ‘every company needs to have a website'

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revolution had started 3 years earlier

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1998 it reached critical mass

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People also started to realize that the internet was more than just information

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give something back

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2004, only 6 years later

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making new websites

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workflows

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For the first time in our lives we were being exposed to more information than we could consume

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in 2004 we had to choose what we didn't want to see

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2004 was also year when a new phenomenon started to take off - Social Networking

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concept of blogs

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3 years later the social element if the internet showed just how powerful the voice of the people really is. The TV was from the first time no longer the primary source of information, and newspapers are struggling to survive

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people compared the traditional websites to newspapers

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static and passive form of information

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blogs also started to get in trouble

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Social networks are simply the best tool for the job, and the blogs could not keep up

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2 years later, today, the new internet is completely dominating our world

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people are watching less TV

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newspapers are dead in the water

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new king of information is everyone

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traditional website is dying

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2009 is also going to be the start of the next revolution. Because everything we know is about to change.

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concept of Social News

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News is no longer being reported by journalists, now it comes from everyone

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new wave of entertainment is emerging

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one dominated by the games, video and audio streams

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ou decide what to see and when to see it

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new concept in the form of targeted information is slowly emerging

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increasing number of services on mobile phones

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going to explode into in the years to come

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we have access to more information that we can consume

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getting only the relevant parts is going to be a very important element

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geo-targeting

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Social news, as described previously, is going to be the most important way that people communicate

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news stream of the future will be personalized to each individual person

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Everything will incorporate some form of targeting

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intelligent information

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In 2010, two new concepts will start to emerge

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combine bits from many different news sources

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Not just by pulling data, but summarizing it

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extracting the valuable parts

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Instead of reading 5 different articles on the same topic, you will be presented with one, highlighting the vital point of interest

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comes to you, wherever you are, in whatever situation you happen to be in

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information stream will be a natural part of every second of your life

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many people of older generations that buy them out of habit. I'd give it until at least 2040

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more weekly magazines, like TIME

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think people will still want to sit down on Saturday morning with their weekly magazine

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just not likely to get from the 24/7 fast-as-lightning news feeds you get on the Internet

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On your TV, you know that the feed is not going to drop, like it so often does on the Internet

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TV represents a stability that the Internet

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strategy, those are not the people or the markets you should focus on

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best way to connect with other people in the future

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94% of all my referrer traffic comes from social bookmarking tools

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dramatic change in user behavior in only 5 years

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004, about 60% of my traffic came from Google, 25% from other blogs and the rest from varies sites around the world

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If we didn't exist, old forms of communication would die in an instant, leaving investors stranded

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Was is going to disappear are the reporters

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believe that quality journalism will continue to add perspective and inspiration in a way that users will continue to appreciate

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plausible picture of the future

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often, innovations seemingly come out of nowhere

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also the ones it is virtually impossible to predict. I guess we'll see in 2020

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the physical world will start to bite back

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some very bold predictions!

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newspapers & magazines have done for many years to hold their readers to their publication and no-one else's

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seems as if the new media and the blogosphere will have to learn this lesson all over again in the new formats and with new technologies

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My 2020 looks somewhat different from yours. Ultimately, we'll come full circle back to the local marketplace

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re-emergence of physical space and face-to-face connections

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i'm starting to conscious why people suddenly disappear from the newsgroup, blogosphere and only to be found in facebook, twitter, etc!

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I imagine somewhat mere fictional, some time in future I interact with people around the globe in old fashion face-to-face way

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we don't just get and see the news. We experience it

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I do think however that this marketplace will not be just local

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global marketplace picking out the relevant information for our particular need or question

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What happens when everything is atomized into each of us having our own "news" to tell? Is everything equally valid, equally important, and equally interesting?

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When "news" becomes like U-Tube, we'll have millions of pieces of "information"

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high noise-to-signal ratio

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.Information entropy is how it all ends

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number of interviews, general study, general trend movements, my experience etc

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The graph was based on combination of

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large number of Google searches to learn about the history of Newspaper, TV and Radio

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before 1990 are all based on interviews

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this is not a reflection of my opinion

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result a careful analysis

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believe that this graph accurately reflects consumer focus

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These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you're going to surf

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parisian went crazy with their Twitter about a tower in Flame in the business district

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This media is so quick that sometimes it lacks of an analytical brain behind it

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Everybody is RT false information

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don't think amateur hour will come. why? Because the grand institutions that were the newspaper, they became radio, then they became TV. Much are owned by the same people. They will also turn to the web

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"in the future, there will be information caos! Be short - blitz them!

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In the age of the internet, everyone is talking and few are listening.

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Social Media is only one of two things. A way to bring people together to talk and discuss and share, OR a filter for web content. Both are valuable but neither is powerful enough to stop me from posting on my blog.

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Social Media will just play a supporting role, the sugar on top... not the whole cake...

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As for those who question why I left out the books and phones. The books were left out because they are not ways to communication, but rather ways to inform

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I think you missed out the email bit

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can we view the 'targeted' area in the end as a modern version of the local marketplace where instead of soap boxes we are using iphones?

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This graph does not illustrate the size of the different forms of media. It illustrate their importance

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important thing to remember is that the tools are only as good as the people using them

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you suggest could be in our future, there will also be some backlash and a return to "traditional" forms of communications

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While it is true that news that would otherwise not be found by reporters can be reported with the power of social media, it also have a great tendency to create bias

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search engine of the future is, in my opinion, not that relevant

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local marketplace is/was a social network

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For this reason while I agree that broadcasted, centralized news will stop being a monopoly, they will change but stay

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What I see is two kinds of sources fluctuating in importance/availabilty

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