Corporate Blogging Survey 2005 - Executive Summary
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Saved by 7 people (-2 private), first by anonymouse user on 2007-09-29
- Pgillin on 2007-09-29 - Tags blog_business , corporate_blog , research
- Amaurydebuchet on 2007-07-23 - Tags corporate , blogging , blog , study , survey , research , benchmark , Delicious
- Marians on 2006-04-21 - Tags corporateblogging
- Thinkingtom on 2005-08-10 - Tags corporate_blog , blog , business
- Rakerman on 2005-07-13 - Tags no_tag
Public Sticky notes
With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
To answers to these questions, we asked bloggers at hundreds of companies to participate in an online survey and conducted in-depth interviews with leading individuals from six corporate blogs that were selected as representative of the diverse spectrum of the corporate blogging world.
Highlighted by rakerman
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