UA to loosen drug reps' grip at UMC | www.azstarnet.com ®
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Saved by 1 people (0 private), first by anonymouse user on 2007-03-21
- Jmresearch on 2007-03-21 - Tags industry , pharmaceutical , stats
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Pharmaceutical companies spend up to $18 billion a year — more than $13,000 per doctor — persuading doctors to prescribe their drugs, with overwhelming emphasis on the newest and costliest. This pays for some 60 million visits a year by salespeople — known as "drug reps" — laden with all manner of food, gifts, sponsorships and other tokens.
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