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Ari Paparo Dot Com: Getting it Right

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Saved by 25 people (1 private), first by anonymouse user on 2006-03-03


Public Comment

on 2006-03-03 by ycc2106

About BlinkPro-failed social bookmark manager

on 2006-08-04 by mattmcalister

Some simple innovations like using tags instead of folders, making public the default, building better discovery features, etc made the difference between being an also-ran and a hot acquisition target.

on 2006-08-24 by vespertine

What not to do in product development

Public Sticky notes

Must-read post by Ari Paparo on why older shared bookmarking services such as his own Blink didn't work out as well as the much more recent and less-funded del.icio.us:

Highlighted by loriborealis

Mistake: Defaults Matter

Members were given the ability to make their folders "public", which would then allow those folders to be seen on a member page (here’s mine). Folders were private by default, so users had to choose to make folders public one at a time. This severely limited the proportion of our bookmarks that were made public. In retrospect I think we didn’t fully buy in to our vision of a shared bookmark database, and as a result we designed the product with an over-emphasis on the private bookmarking aspect, instead of the public. We were also sure that users would have vast troves of porn bookmarks.

Highlighted by gleanr

Highlighted by gleanr

The bottom line is that we simply didn’t get it right. Some simple innovations like using tags instead of folders, making public the default, building better discovery features, etc made the difference between being an also-ran and a hot acquisition target.

Highlighted by gleanr

Highlighted by gleanr

irst, coming from a programming point of view, we didn't have any good developers--and I include myself in this.

Highlighted by gleanr

Had we had someone who knew and had experience with, say, Extreme Programming, we could have done much, much better.

Highlighted by gleanr