Inside the Frame | AlterNet

That's right. That is framing an issue. One of the first things I teach about framing is this: I give my students an exercise. I say, "Don't think of an elephant. Whatever you do, do not think of an elephant." And of course, they can't do it. You have to think of an elephant in order to not think of one. The word "elephant" evokes an image and knowledge about that image -- it's a frame. Negating a frame evokes the frame.

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