U.S. Lags in Social Media Creation, per Survey
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NEW YORK A new global study of social media use reveals that
the U.S. severely lags behind Asian and South American countries in
participation rates.
Consumers in the U.S. and Western Europe are more likely to be passive social-media participants -- sharing videos and reading blogs -- while those in emerging markets often create content through blogging, social networks and video and photo sharing sites.
"By and large, in the U.S. we're a country of voyeurs," said David Cohen, U.S. director of digital communications at Universal McCann, which conducted the study. "We love to watch and consume content created by others, but there's a fairly small group that are doing that creation -- unlike China, which is a country of creators."
Consumers in the U.S. and Western Europe are more likely to be passive social-media participants -- sharing videos and reading blogs -- while those in emerging markets often create content through blogging, social networks and video and photo sharing sites.
"By and large, in the U.S. we're a country of voyeurs," said David Cohen, U.S. director of digital communications at Universal McCann, which conducted the study. "We love to watch and consume content created by others, but there's a fairly small group that are doing that creation -- unlike China, which is a country of creators."
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