Semantics Killed Social Media - Advertising and Marketing Blo...

Welch says, "SEO and SEM will be dead in six months," which provokes several audible guffaws from the audience, for some in the room no doubt make a living by feeding The Google what it wants. But according to Welch, The Google is changing its diet and is increasingly returning results generated from the Social Web. "It's about reputation management now, so distribute your assets," warns Welch. In other words, what people say about a brand or a company is equal, if not superior, to what the brand or company says about itself.

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