Adaptive Path » Blog Archive » A little thing about personas
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There are many qualities I appreciate about this chart, such as just enough information to understand who these folks are (more detail if you click the link), specific characteristics about how they would engage with this product, good images to help us believe in these as individuals. All of these are great at creating empathy for them, and helping designers better understand how to serve them.
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But there’s one thing that keeps them at arm’s length: “The researcher,” “The Sysadmin,” “The OSS Developer,” “The CS Student.” It is common practice for personas to be given these kinds of user type labels but that practice diminishes our ability to empathize.
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There should be PLENTY of relevant detail available (or discoverable) to make personas interesting, personal, and “real.” We shouldn’t just make it up.
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