Skip to main content

The 26th Story: George Jones Q & A

Popularity Report

Total Popularity Score: 0
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Rank

Bookmark History

Saved by 2 people (0 private), first by anonymouse user on 2008-10-14


Public Sticky notes

As far as bestsellers, they are not the biggest part of our business as a retailer. Bestsellers for Borders represent about 15-20% of our total book sales.

Highlighted by chelsearh

I contend it is not the book business itself that is lacking, but it is the business model that has been in place for decades and is broken. The entire lack of focus in the industry on inventory productivity has put us all in a very challenging situation.

Highlighted by chelsearh

Publishers bring us thousands of titles each month and many publishers are not as focused on the sell-thru of their titles as the buy-in. We are working together with our publishers to help change that mindset. Their focus has been on opening order from the retailer and not always on the net quantity sold after returns.

Highlighted by chelsearh

I simply do not believe that most customers who are buying an e-book are making that decision based primarily on price. They have bought into the technology of the device and the e-book is just the format in which they are acquiring content. They have selected their preferred delivery method and that’s what it happens to cost to acquire new content.   Therefore, I don’t think we need to lower e-book prices or hardcover prices.

Highlighted by chelsearh

29 million member Borders Rewards loyalty program.  We are still growing membership in this program at over 130,000 a week and capturing emails along the way.  We market directly to these customers primarily through our weekly Borders Shortlist emails, which we know our customers love because they have a high open rate, a high sales ratio for titles featured and represent the real “heart” of our company

Highlighted by chelsearh