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WOMMA's Influencer Handbook

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Saved by 4 people (-2 private), first by anonymouse user on 2008-10-06


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professionals experienced in identifying and developing standards for working with influencers.

The Influencer Handbook aims to provide practitioners with the following information:
• Definition of an influencer and influencer marketing
• Types of influencers
• Methods to engage and thank influencers
• Guidelines for influencer self-regulation
• Bibliography of influencer communication research and practice.

Highlighted by erubio