Word of Mouth Marketing Association — WOMMA - About

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Saved by 1 people (0 private), first by anonymouse user on 2008-02-06

Avandonsel on 2008-02-06 - Tags marketing

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on 2008-02-06 by avandonsel

Decent introduction to "word of mouth marketing" (which isn't really just wom, it's customers marketing a product to other customers themselves. "Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective."

Word of Mouth Marketing Association — WOMMA

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