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10 Golden Rules of Social Media

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10 Golden Rules of Social Media

May 26th, 2009 (7:00am) Aliza Sherman 68 Comments

People's mandala - 12 handsI know, I know — it’s a bit presumptuous of me to think I can write the “10 Golden Rules of Social Media.” Then again, I’ve been online since 1987, consulting clients on the Internet since 1992, on the web since 1994, immersed in working on and speaking about the web since the mid-1990s, so I do feel like I’ve paid some dues and learned some lessons along the way.

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10 Golden Rules of Social Media

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10 Golden Rules of Social Media

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1. Respect the Spirit of the ‘Net.

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1. Respect the Spirit of the ‘Net.

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“Spirit of the ‘Net.”

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but for communication and connection to people and information. Unders

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2. Listen.

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2. Listen.

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Listening thoughtfully gives you a better sense of not only what people are saying but also how they are feeling. In virtual spaces where there are no visual cues, good listening skills become a powerful asset.

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3. Add Value.

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Add Value. En

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Before posting a message as a new participant in a forum, ask yourself: How is this providing value to the conversation? To the community?

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3. Add Value.

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Enter any online conversation with the aim of adding value.

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4. Respond.

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4. Respond.

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A quick response is more important than ever, and thanks to search tools, alert apps and other services, it is possible to achieve.

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Don’t be a dam in a conversation flow

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5. Do Good Things.

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5. Do Good Things.

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doing well by doing good,” sparking in me the confidence to build a successful business with an underlying mission to help others.

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from a single bottom line — profit — to a triple bottom line — people, planet, profit — and then perpetuating this social responsibility to all you do in business, including online marketing and selling.

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6. Share the Wealth.

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6. Share the Wealth.

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I was talking about time, information and knowledge

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sharing is

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In social media, sharing is the fuel of the conversation engine

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7. Give Kudos.

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7. Give Kudos.

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Give Kudos. Social media works when you are generous

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real retweeting

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The rise of retweeting — real retweeting, not spammy retweeting — shows how far giving credit to others can go in social spaces

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8. Don’t Spam.

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8. Don’t Spam.

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9. Be Real.

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9. Be Real.

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10. Collaborate.

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10. Collaborate.

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ocial media tools are only that — tools. The real energy, spirit and power of social media is people. We are social media.

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