WebWorkerDaily » Archive Hard Selling vs. Soft Selling: Which...
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Saved by 1 people (0 private), first by anonymouse user on 2009-02-26
- Bertrandduperrin on 2009-02-26 - Tags sales , socialmedia , communities
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Hard sell strategies are aggressive and usually put a high amount of pressure on the client. The clerk who sold me the shovel is a simple example. Other tactics include cold calls, forceful sales letters, and unsolicited pitches. You’re there to sell, they know it, and you know it — there’s no gray area.
Highlighted by bertrandduperrin
Soft selling focuses on the relationship-building aspect of sales. You don’t put psychological pressure on potential buyers. Instead, you find passive ways to show them that you have the solutions they need.
Highlighted by bertrandduperrin
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