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Saved by 21 people (1 private), first by anonymouse user on 2009-04-30


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Money is more valuable than advice or connections since there are easier sources for the latter.

Highlighted by joel

I would advise any entrepreneur or investor considering content to think twice, as Howard Lindzon from Wallstrip warned us. Content is an order of magnitude harder than technology with an order less upside; no YouTube producer will earn within a hundredth of $1.65 billion. This will only become more true as DVRs and media-sharing reduce revenues and pay-for-performance ads eliminate inefficient ad spend, of which there is a lot. The main and perhaps only reason to do content should be the love of creating it.

Highlighted by joel

A metaphor I like is that a chess novice can defeat a master if moving twice each round. This generally increases bugs and offends perfectionists, but I agree with Reid Hoffman that if you review your first site version and don’t feel embarrassment, you spent too much time on it.

Highlighted by joel

Like creating content, I no longer think marketing is something smart novices can figure out part-time. As the web gets super-saturated, marketing is the difference-maker, and it’s too deep a skill to leave to amateurs.

An exception is inherently viral ideas, especially one-to-many virality, where normal use of your product reaches new users, not “word-of-mouth” viral that requires users to advocate you. With inherent virality, a barely adequate product might suffice, though even then marketing should accelerate growth. Next time we’ll raise enough to hire a marketing expert early.

Highlighted by joel

7. Form partner relationships early, even if informal. Two downsides of partnerships are that they’re slow and you lack control, but they do have advantages beyond driving users and revenues. Partners can make connections, teach you the market, flag potential competitors, and become potential acquirers. Believing we had little leverage, we de-prioritized several partners who later said they might have bought us if we had built a stronger relationship and proven our value.

Highlighted by joel

The more humans are involved, the more negotiable the system. If you hear a human say “that’s our policy” without much reason, bells should go off that you have room to negotiate if you reach the right decision-maker. Be nice, ask to speak with a manager, and politely signal that your endurance will outpace their patience. Higher-ups know the value of time and make exceptions accordingly. Sales managers are especially persuadable because they’re social and work on commission.

Highlighted by joel

Plenty of useful advice conflicts for this reason: Know Your Customer vs. Build For Yourself, Don’t Raise Too Much vs. Don’t Raise Too Little. The better answer to these questions is It Depends. Advice isn’t like code that’s easily executed, but like map coordinates that require skill and context. My hope is that our experience brings us (and you) a little closer to that.

Highlighted by joel