Journalism.org- The State of the News Media 2009

People are relying more heavily — both during peak moments and in general — on platforms that can deliver news when audiences want it rather than at appointed times, a sign of a growing “on demand” news culture.

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Overseas, all three networks had, by the end of 2008, eliminated the posting of full-time reporters in Iraq.

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Only the newsrooms of the three major cable channels were on a pace to increase their investment in newsgathering, at an average of 7%. CNN established one-person bureaus in 10 cities and announced the creation of a wire service. Fox News, at No. 2 in spending, was projected to have the biggest boost in budget, up 17%.

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Over the past decade, the share of Internet advertising derived from local businesses has doubled, by some estimates to 40%, but most of those ads (57% in 2007) are now going to national Internet-only sites like Google and Yahoo, not to local news organizations.

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Mobile technology has also taken a leap, raising the prospect of millions of Americans getting their news from their smartphones. With 40 million active users of the mobile Web, advertisers spent $1.3 billion to reach them in 2008, up 59% from a year earlier. News organizations are scrambling to establish beachheads in this new land, but old questions of revenue persist. Will the tiny banner ads pay enough to finance the effort?

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