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The Social Customer Manifesto: The Social Customer Manifesto

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Saved by 3 people (0 private), first by anonymouse user on 2006-07-22


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HE SOCIAL CUSTOMER MANIFESTO

  • I want to have a say.

  • I don't want to do business with idiots.

  • I want to know when something is wrong, and what you're going to do to fix it.

  • I want to help shape things that I'll find useful.

  • I want to connect with others who are working on similar problems.

  • I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

  • I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.

  • I want to know your selling process.

  • I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

  • I want to do business with companies that act in a transparent and ethical manner.

  • I want to know what's next. We're in partnership…where should we go?

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