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12 Rules For Bringing 'Social' To Your Business | SocialCompu...

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Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network.

Highlighted by driessen

The Modern Networked Economy: Social businesses

Highlighted by cristode

Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.

Highlighted by vinnybozz

These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.

Highlighted by driessen

Claims that you can use a Twitter account to turn around your customer service are another. These things can certainly help make a business social, but they are just the means to a long journey; a new way of operating a business in a more open, emergent, and efficient way.

Highlighted by bertrandduperrin

very important conversation happening right now in organizations around the world. It's how those companies are going to make the transition from traditional 1-to-1 relationships with their partners and customers to a one-to-many community relationship where the company is only another member of an endless ongoing conversation.

Highlighted by vinnybozz

the transition from traditional 1-to-1 relationships with their partners and customers to a one-to-many community relationship where the company is only another member of an endless ongoing conversation.

Highlighted by driessen

This conversation will be the very lifeblood of companies in the future and consist of all the ideas, concerns, solutions, news, learning, product development, sales, marketing, customer service (i.e. the fundamental fabric of the organization) taking place between anyone, anywhere who feels they have a stake.

Highlighted by vinnybozz

Major Fortune 500 organizations have started this process. Sears and Kmart launched social sites this week (see a good discussion of this topic on Friendfeed) directly aimed at beginning the journey of becoming social businesses. Limited visions but probably the right direction.

Highlighted by vinnybozz

"conversation", also takes exactly the right tack, noting that they just encourage participation by their employees in the new online conversations. No policies, no politics, no procedures, just social.

Highlighted by driessen

  • Are social business activities generally better than non-social business activities?
  • How does having a social business help the bottom line and the long-term health of an organization?
  • What, in the end, does "taking a business social" really mean?

    • Highlighted by driessen

    the network (the Web or enterprise or both) is about who is on it and how involved they are. Whether this is a customer community, an internal Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure

    Highlighted by bertrandduperrin

    Enterprise 2.0 effort with blogs, wikis, or just a corporate social network, the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure.

    Highlighted by driessen

    I continue to see a lot of people using the nearest tool at hand, rather than the right tool for the job. The Web 2.0 era (the last five years or so) has shown that there where many important design patterns that were missing in the software models we used on our networks previously

    Highlighted by bertrandduperrin

    The Web 2.0 era (the last five years or so) has shown that there where many important design patterns that were missing in the software models we used on our networks previously. Just as importantly, there were too many things crammed into our

    Highlighted by driessen

    to build the connections and your social business fabric than creating conversation. Actively and steadily draw them in to create value, whether that's new ideas, business, happier customers, or new employees

    Highlighted by driessen

    But sitting back and waiting for the world to involve your business in what they do is just no longer an option.

    Highlighted by bertrandduperrin

    Popular social channels and services are important but are the smaller part of the social business story.

    Highlighted by bertrandduperrin

    They will be elsewhere on the network. You have to be there too. This is Jakob's Law,

    Highlighted by driessen

    "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships

    Highlighted by bertrandduperrin

    Add a social dimension to your business processes. Slowly, steadily, and where it makes sense. Like we learned on the Web, we close down and make private far too much information and activity in our businesses.

    Highlighted by driessen

    Add a social dimension to your business processes.

    Highlighted by bertrandduperrin

    hrow open the doors to everything automatically as a public process either. But we are usually so far in the other direction that a step towards this is just the right medicine right now.

    Highlighted by driessen

    social businesses that are ruthlessly fair with their contributors (really, their partners.) Don't make little girls cry.

    Highlighted by driessen

    If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions.

    Highlighted by bertrandduperrin

    If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions.

    Highlighted by driessen

    Do not use social channels for traditional push communication. Classic examples: Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages.

    Highlighted by driessen

    Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages

    Highlighted by bertrandduperrin

    Censorship kills participation.

    Highlighted by bertrandduperrin

    But for most of us to really get strategic value from social business, we'll need to understand the ground rules. In other words, let's ask and answer the tough questions in making this transition:

    • Are social business activities generally better than non-social business activities?
    • How does having a social business help the bottom line and the long-term health of an organization?
    • What, in the end, does "taking a business social" really mean?

    Highlighted by cristode

    choice and is truly valuable in its own right. Respond to criticism constructively and quickly.

    Highlighted by driessen

    If you're not sure where your organization ends and the network begins, you're doing it right.

    Highlighted by bertrandduperrin

    The basic rule: Everyone involved in a social relationship must get something out of it or there's no reason for it. Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.

    Highlighted by bertrandduperrin

    The basic rule: Everyone involved in a social relationship must get something out of it or there's no reason for it.

    Highlighted by driessen

    the network (the Web or enterprise or both) is about who is on it and how involved they are.

    Highlighted by cristode

    the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure.

    Highlighted by cristode

    There is no simpler or more effective way to build the connections and your social business fabric than creating conversation.

    Highlighted by cristode

    But sitting back and waiting for the world to involve your business in what they do is just no longer an option. Too often, they will just go off to the communities that have already engaged them and that will be that. "Experience share" is your new measure of success, meaning the amount of time that the world interacts with you socially.

    Highlighted by cristode

    As I said then, "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships.

    Highlighted by cristode

    Social business doesn't mean we throw open the doors to everything automatically as a public process either. But we are usually so far in the other direction that a step towards this is just the right medicine right now.

    Highlighted by cristode

    Social analytics, however, are already here and this story is about individuals anyway. If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions. This is a complex subject that will often have very different ground rules for different organizations.

    Highlighted by cristode

    Do not use social channels for traditional push communication. Classic examples: Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages.

    Highlighted by cristode

    Censorship kills participation. Nothing will stop a social business in its tracks faster than inappropriate censorship.

    Highlighted by cristode

    But nothing will remove you from the world of social businesses faster or more effectively. Honest, open conversation is always the better choice and is truly valuable in its own right. Respond to criticism constructively and quickly.

    Highlighted by cristode

    If you are working closely with customers, partners, employees using social tools (as well as people are potentially want to be in one of those three groups) the more you do it, the more it will seem as if there is one cohesive community.

    Highlighted by cristode

    Where one gets a paycheck and what organization's name is on a business card is less important than the fact that everyone is getting more value than if they were doing things in a non-social way.

    Highlighted by cristode

    Everyone involved in a social relationship must get something out of it or there's no reason for it.

    Highlighted by cristode

    Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.

    Highlighted by cristode

    There are almost certainly a lot more rules for social businesses, but we're still learning them.

    Highlighted by cristode