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He cited MPAA’s work with the technology industry in the introduction of the DVD. He also noted that via Hulu - a joint venture of NBC Universal and News Corp. that offers television shows for free, for now - almost all TV products can be legitimately available to consumers in the United States.

”We’ve got to do more of that. We live in an age where we cannot block access to our content,” he said. “People are going to get it one way or the other. We would like them to pay for it and we need to seek out ways where they can pay for it. But just saying ‘no’ isn’t the answer.”

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