Shake Gently - advertising technology blog » Blog Archive » A...

Why the two budget extremes?

I believe the small organizations will benefit from the program generating interest about the organization itself, just as much as the award winning ad.

For big organizations, I think they will invest enough in promoting the contest and offer a big enough incentive to get some quality submissions.

But, here is where I find the rub. Any brief that you publish is out in the open. Going to launch a new project or change strategy? The last place you want to announce it is out in the open. You expose too much to the competition.

But, I believe that organizations such as BootB and Zooppa will be another resource in the advertising tool belt.

Highlighted by atencion

Users are also encouraged to create their ads using concepts or scripts posted by others. As an incentive to share one another’s creativity, Zooppa rewards this type of collaboration with a Bonus Team Prize.

Highlighted by atencion