Seth's Blog: What is viral marketing?
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Saved by 9 people (-1 private), first by anonymouse user on 2008-12-22
- Billreinicke on 2009-07-21 - Tags Marketing
- Lauragioia on 2008-12-27 - Tags marketing , viralmarketing , viral
- Marcelogalvani on 2008-12-23 - Tags Marketing
- Brands on 2008-12-22 - Tags no_tag
- Littlewonder on 2008-12-22 - Tags Marketing , viral_marketing , sethgodin , blog
Public Sticky notes
If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.
Highlighted by joel
Highlighted by joel
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