Eight Tips For Successful B2B Blogs
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Saved by 1 people (0 private), first by anonymouse user on 2008-03-13
- Jnebbe on 2008-03-13 - Tags content , publishing , strategy
Public Sticky notes
Be original. As I mentioned in a previous article, B2B
blogging is a great way to demonstrate thought leadership, to establish
corporate and personal credibility. Thought leaders aren’t parrots. They don’t
point to other people’s work and essentially repeat what they see. Express a
unique viewpoint. Interpret for others what you see. Challenge others to think
differently. Bring something fresh to the table, something readers won’t easily
find elsewhere.
Highlighted by jnebbe
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