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Programming Collective Intelligence

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Saved by 6 people (4 private), first by anonymouse user on 2007-08-16


Public Sticky notes

No one would characterize Google as a "user generated content" company, yet they are clearly at the very heart of Web 2.0. That's why I prefer the phrase "harnessing collective intelligence" as the touchstone of the revolution. A link is user-generated content, but PageRank is a technique for extracting intelligence from that content. So is Flickr's "interestingness" algorithm, or Amazon's "people who bought this product also bought...", Last.Fm's algorithms for "similar artist radio", ebay's reputation system, and Google's AdSense.

Highlighted by senzafine3

I defined Web 2.0 as "the design of systems that harness network effects to get better the more people use them." Getting users to participate is the first step. Learning from those users and shaping your site based on what they do and pay attention to is the second step.

Highlighted by senzafine3

In many ways, the defining moment of the Web 2.0 revolution was Google's invention of PageRank, the realization that every link on the World Wide Web was freighted with hidden meaning: a link is a vote about the importance of a site.

Highlighted by jahmount

The content that users contribute explicitly to Web 2.0 sites is the small fraction that is visible above the surface. 80% of what matters is below, in the dark matter of implicitly-contributed data.

Highlighted by eyalnow

No one would characterize Google as a "user generated content" company, yet they are clearly at the very heart of Web 2.0.

Highlighted by jahmount

"harnessing collective intelligence"

Highlighted by jahmount

A link is user-generated content, but PageRank is a technique for extracting intelligence from that content.

Highlighted by jahmount

In many ways, the defining moment of the Web 2.0 revolution was Google's invention of PageRank, the realization that every link on the World Wide Web was freighted with hidden meaning: a link is a vote about the importance of a site. Understanding those votes, and the relative importance of the sites that were voting, gave better search results than merely studying the web pages themselves.

Highlighted by eyalnow

I defined Web 2.0 as "the design of systems that harness network effects to get better the more people use them." Getting users to participate is the first step. Learning from those users and shaping your site based on what they do and pay attention to is the second step.

Highlighted by jahmount

There has been an enormous amount of programming creativity applied to developing new techniques for extracting meaning (another word for "intelligence") from data.

Highlighted by jahmount

We're still at the beginning of the collective intelligence revolution

Highlighted by jahmount

No one would characterize Google as a "user generated content" company, yet they are clearly at the very heart of Web 2.0. That's why I prefer the phrase "harnessing collective intelligence" as the touchstone of the revolution. A link is user-generated content, but PageRank is a technique for extracting intelligence from that content. So is Flickr's "interestingness" algorithm, or Amazon's "people who bought this product also bought...", Last.Fm's algorithms for "similar artist radio", ebay's reputation system, and Google's AdSense.

Highlighted by eyalnow

If you want to succeed, you need to know how to mine the data that users are adding, both explicitly and as a side-effect of their activity on your site

Highlighted by jahmount

ommunity tracking and userdata mining

Highlighted by jahmount

the social intelligence that is web2.0

Highlighted by jahmount