Skip to main content

Google, WalMart, and MyBarackObama.com: The Power of the Real...

Popularity Report

Total Popularity Score: 0
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Rank

Bookmark History

Public Sticky notes

nfused with IT

Highlighted by yukonsyl

infused with IT i

Highlighted by driessen

WalMart is a better example of Enterprise 2.0 than any of these more trendy examples of user contribution systems.

Highlighted by takuya514

As I said in  my keynote at the Web 2.0 Expo NY

Highlighted by yukonsyl

As I said in  my keynote at the Web 2.0 Expo NY (and in a followup radar post), WalMart is a better example of Enterprise 2.0 than any of these more trendy examples of user contribution systems.

Highlighted by driessen

If Google's key innovation with PageRank was to recognize that a link was a vote, which could be counted and measured to get better search results, so too, WalMart recognized early on that a purchase was a vote.

Highlighted by driessen

chain

Highlighted by yukonsyl

While the infrastructure for data reporting broke down under the pressure of the election, the general trend is clear here: competitive advantage comes from capturing data more quickly, and building systems to respond automatically to that data.

Highlighted by takuya514

competitive advantage comes from capturing data more quickly, and building systems to respond automatically to that data.

Highlighted by driessen

Sensing, processing, and responding (based on pre-built models of what matters, "the database of expectations," so to speak) is arg

Highlighted by driessen

hybrid human-machine system

Highlighted by driessen

What became clear in the ensuing decade is that humans are not just part of the programming, but also sensors and actuators for computers. Our aggregate behavior is measured, monitored, and becomes feedback that improves the overall intelligence of the system. That is why I've said that the defining characteristic of Web 2.0 applications is that they "harness collective intelligence."

Highlighted by takuya514

What became clear in the ensuing decade is that humans are not just part of the programming, but also sensors and actuators for computers. Our aggregate behavior is measured, monitored, and becomes feedback that improves the overall intelligence of the system. That is why I've said that the defining characteristic of Web 2.0 applications is that they "harness collective intelligence."

Highlighted by driessen

Aside: I seem to have lost the battle to define Web 2.0 as" the use of the network as platform to build systems that get better the more people use them. Perhaps its the lure of the obvious: companies and products that harness explicit user contribution are easier to recognize than those that pursue the more subtle and difficult task of harnessing implicit contribution. Or perhaps it's the persistent gravitational tug of the idea that the heart of Web 2.0 is ad-supported business models; therefore, enterprise features that look like those of well-known companies featuring user contribution and ad-supported business models must by definition also be "2.0." For me, the far more profound and powerful systems come from harnessing both explicit and implicit human contribution.

Highlighted by driessen