Influentials On The Web Are People With The Power To Link - P...
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Saved by 10 people (-5 private), first by anonymouse user on 2008-01-30
- Jimwalks on 2009-02-02 - Tags Linking , Marketing , Social Networking
- Pshaik on 2008-09-23 - Tags influence , influentials , blogging
- Mfruchter on 2008-09-22 - Tags influence , influentials , blogging
- Frufrufour1 on 2008-02-26 - Tags via:aqualung , 2008 , article , blog , blogging , business , del.icio.us , digital , howto , influence , Internet , marketing , media , network , newmedia , news , Newspapers , people , power , publishing , research , search , seo , social , socialbookmarking , socialmedia , socialnetworking , theory , trends
- Mbauwens on 2008-02-15 - Tags P2P-PR , P2P
Public Sticky notes
Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.
Highlighted by lampertina
on 2008-01-31 by lampertina
- this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore...
Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)
Highlighted by lampertina
Public Comment