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Should Newspapers Become Local Blog Networks? » Publishing 2.0

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Saved by 8 people (-2 private), first by anonymouse user on 2007-07-21


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What’s becoming clear is that blogs are now the organizing principle for newspapers’ original online content. And these are “real” blogs, i.e. driven by one or two individual bloggers, with (often active) comments, RSS feeds, the whole nine yards.

Highlighted by joethink

The word “blog” has way too much baggage — it’s too often equated with opinion. But a blog is just a content management system, and you can use it to publish shrill opinion, or you can use it to publish traditional journalism…or you can use it to publish journalistic reporting with a bit more point of view.

Most newspapers are actually using blogs as platforms for daily online publishing — platforms that allow one person to publish a “mini-publication.”

Highlighted by marcel

To really take advantage of the economies of this model, which could actually enable MORE local reporting, newspapers need to consider one final step — stop publishing in print.

Highlighted by marcel

The big problem with transforming newspaper business models is that there’s still so much less revenue online, and only the print revenue can cover the huge cost base of publishing the print paper.

But if newspapers adopted this lean, flexible, networked blog model, and stopped publishing in print, they would shrink costs radically, and, maybe…increase online revenue enough to make it work, IF online was the only game in town.

Highlighted by marcel