Differences between organization, mass collaboration, and cro...

For most of the last year there’s been one major point in relation to wikinomics that I’ve been trying to make more than any other - that while it’s often seen as synonymous with the “wisdom of crowds“, more often than not wikinomics-enabled strategies focus on finding (and leveraging) “uniquely qualified minds“. This is a subtle but important difference that is most obvious in the first story presented in the book - GoldCorp. Rather than being a tale of how a crowd of people came together to “mass collaborate” and create value, it was an excellent example of using transparency and the web to find those few uniquely gifted individuals that know how to find gold.

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collaborative efforts have goals; crowds don’t.

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People in organizations and mass collaborations work together toward goals; people in crowds are individually focused.

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