MediaPost Publications - Data Reveals Online Having Profound ...
Popularity Report
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She said that 48% of users who went online to view a stream of an NBC Rewind watched at least one segment of "Heroes." The next most popular series was "Black Donnelly's," which was viewed online by 25% of the users.
Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV.
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