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These second generation projects are integrated with distance education offerings, where the public can use and reuse course materials for free (just like first generation OCWs) with the added option of paying to take the courses online for credit (there is no way to earn credit from the first generation OCWs). The Open Universities of the UK and the Netherlands, UC Irvine, and the small pilot program at BYU Independent Study are built on this model.

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These second generation OCWs are simultaneously a powerful public good and effective marketing tools that generate revenue and can likely sustain themselves financially. (We’re studying this sustainability model in a truly fascinating dissertation study at BYU right now.) Schools with first generation OCWs that also offer distance education courses (like USU) could transform themselves into OCW 2.0 programs if they wanted to.

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Unfortunately, universities which refuse to offer distances courses cannot sustain their OCW projects with the OCW 2.0 model. It is unclear to me what - besides credit - they could possibly sell in conjunction with their OCW content in order to sustain themselves financially (particularly in lean times when each and every program on campus is being scrutinized).

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