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Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

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We are, in short, terminally distracted. And distracted, the alarmists will remind you, was once a synonym for insane. (Shakespeare: “poverty hath distracted her.”)

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In Defense of Distraction

Twitter, Adderall, lifehacking, mindful jogging, power browsing, Obama’s BlackBerry, and the benefits of overstimulation.

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In Defense of Distraction

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the benefits of overstimulation.

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on 2009-05-19 by shareski

This is where I usual have to pause during these discussion referring to the deterioration of society and simply say, "it is what it is" or "that ship has sailed" There's no turning back so we might was well start figuring it out. We're still in the very early stages of this information revolution.

Over the last several years, the problem of attention has migrated right into the center of our cultural attention. We hunt it in neurology labs, lament its decline on op-ed pages, fetishize it in grassroots quality-of-life movements, diagnose its absence in more and more of our children every year, cultivate it in yoga class twice a week, harness it as the engine of self-help empires, and pump it up to superhuman levels with drugs originally intended to treat Alzheimer’s and narcolepsy. Everyone still pays some form of attention all the time, of course—it’s basically impossible for humans not to—but the currency in which we pay it, and the goods we get in exchange, have changed dramatically.

Highlighted by hrheingold

Over the last several years, the problem of attention has migrated right into the center of our cultural attention. We hunt it in neurology labs, lament its decline on op-ed pages, fetishize it in grassroots quality-of-life movements, diagnose its absence in more and more of our children every year, cultivate it in yoga class twice a week, harness it as the engine of self-help empires, and pump it up to superhuman levels with drugs originally intended to treat Alzheimer’s and narcolepsy.

Highlighted by robotloveskitten

Highlighted by potterjm

the polymath economist Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by melofab

What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it

Highlighted by mopelzel

Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” As beneficiaries of the greatest information boom in the history of the world, we are suffering, by Simon’s logic, a correspondingly serious poverty of attention.

Highlighted by hrheingold

Herbert A. Simon

Highlighted by whertha

“What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by steveshann

Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” As beneficiaries of the greatest information boom in the history of the world, we are suffering, by Simon’s logic, a correspondingly serious poverty of attention.

Highlighted by robotloveskitten

Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by jasongreen

Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by jasongreen

“What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by whertha

Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by johnkmcleod

“What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Highlighted by cking207

“What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

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a wealth of information creates a poverty of attention

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As beneficiaries of the greatest information boom in the history of the world, we are suffering, by Simon’s logic, a correspondingly serious poverty of attention.

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poverty of attention.

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Adopting the Internet as the hub of our work, play, and commerce has been the intellectual equivalent of adopting corn syrup as the center of our national diet, and we’ve all become mentally obese.

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Google is making us stupid, multitasking is draining our souls, and the “dumbest generation” is leading us into a “dark age” of bookless “power browsing.”

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mentally obese

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This doomsaying strikes me as silly for two reasons. First, conservative social critics have been blowing the apocalyptic bugle at every large-scale tech-driven social change since Socrates’ famous complaint about the memory-destroying properties of that newfangled technology called “writing.” (A complaint we remember, not incidentally, because it was written down.) And, more practically, the virtual horse has already left the digital barn. It’s too late to just retreat to a quieter time.

Highlighted by shareski

This doomsaying strikes me as silly for two reasons. First, conservative social critics have been blowing the apocalyptic bugle at every large-scale tech-driven social change since Socrates’ famous complaint about the memory-destroying properties of that newfangled technology called “writing.” (A complaint we remember, not incidentally, because it was written down.) And, more practically, the virtual horse has already left the digital barn. It’s too late to just retreat to a quieter time. Our jobs depend on connectivity. Our pleasure-cycles—no trivial matter—are increasingly tied to it. Information rains down faster and thicker every day, and there are plenty of non-moronic reasons for it to do so. The question, now, is how successfully we can adapt.

Highlighted by hrheingold

We are, in short, terminally distracted. And distracted, the alarmists will remind you, was once a synonym for insane. (Shakespeare: “poverty hath distracted her.”)

Highlighted by robotloveskitten

We are, in short, terminally distracted.

Highlighted by andrugraff

And distracted, the alarmists will remind you, was once a synonym for insane. (Shakespeare: “poverty hath distracted her.”)

Highlighted by andrugraff

This doomsaying strikes me as silly for two reasons.

Highlighted by ptaylorsjr

This doomsaying strikes me as silly for two reasons. First, conservative social critics have been blowing the apocalyptic bugle at every large-scale tech-driven social change since Socrates’ famous complaint about the memory-destroying properties of that newfangled technology called “writing.”

Highlighted by potterjm

more practically, the virtual horse has already left the digital barn. It’s too late to just retreat to a quieter time. Our jobs depend on connectivity. Our pleasure-cycles—no trivial matter—are increasingly tied to it. Information rains down faster and thicker every day, and there are plenty of non-moronic reasons for it to do so. The question, now, is how successfully we can adapt.

Highlighted by robotloveskitten

Our jobs depend on connectivity. Our pleasure-cycles—no trivial matter—are increasingly tied to it. Information rains down faster and thicker every day, and there are plenty of non-moronic reasons for it to do so. The question, now, is how successfully we can adapt.

Highlighted by andrugraff

The question, now, is how successfully we can adapt.

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Are we living through a crisis of attention?

Before I even have a chance to apologize, Meyer responds with the air of an Old Testament prophet. “Yes,” he says. “And I think it’s going to get a lot worse than people expect.” He sees our distraction as a full-blown epidemic—a cognitive plague that has the potential to wipe out an entire generation of focused and productive thought. He compares it, in fact, to smoking. “People aren’t aware what’s happening to their mental processes,” he says, “in the same way that people years ago couldn’t look into their lungs and see the residual deposits.”

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Over the last twenty years, Meyer and a host of other researchers have proved again and again that multitasking, at least as our culture has come to know and love and institutionalize it, is a myth.

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When you think you’re doing two things at once, you’re almost always just switching rapidly between them, leaking a little mental efficiency with every switch.

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The classic example is driving while talking on a cell phone, two tasks that conflict across a range of obvious channels: Steering and dialing are both manual tasks, looking out the windshield and reading a phone screen are both visual, etc.

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Even talking on a hands-free phone can be dangerous, Meyer says. If the person on the other end of the phone is describing a visual scene—say, the layout of a room full of furniture—that conversation can actually occupy your visual channel enough to impair your ability to see what’s around you on the road.

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The tech theorist Linda Stone famously coined the phrase “continuous partial attention” to describe our newly frazzled state of mind.

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Since every interruption costs around 25 minutes of productivity, we spend nearly a third of our day recovering from them.

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When we read online, we hardly even read at all—our eyes run down the page in an F pattern, scanning for keywords.

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People who frequently check their e-mail have tested as less intelligent than people who are actually high on marijuana.

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The classic example is driving while talking on a cell phone, two tasks that conflict across a range of obvious channels: Steering and dialing are both manual tasks, looking out the windshield and reading a phone screen are both visual, etc. Even talking on a hands-free phone can be dangerous, Meyer says. If the person on the other end of the phone is describing a visual scene—say, the layout of a room full of furniture—that conversation can actually occupy your visual channel enough to impair your ability to see what’s around you on the road.

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The only time multitasking does work efficiently, Meyer says, is when multiple simple tasks operate on entirely separate channels—for example, folding laundry (a visual-manual task) while listening to a stock report (a verbal task). But real-world scenarios that fit those specifications are very rare.

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bottom-up attention—the broad involuntary awareness that roams the world constantly looking for danger and rewards: shiny objects, sudden movements, pungent smells.

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top-down attention—the narrow, voluntary focus that allows us to isolate and enhance some little slice of the world while ruthlessly suppressing everything else.

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This attentional self-control, which psychologists call executive function, is at the very center of our struggle with attention. It’s what allows us to invest our focus wisely or poorly.

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r. People who frequently check their e-mail have tested as less intelligent than people who are actually high on marijuana.

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A few minutes before I called, she tells me, a construction crew started jackhammering outside her apartment window. The noise immediately captured what’s called her bottom-up attention—the broad involuntary awareness that roams the world constantly looking for danger and rewards: shiny objects, sudden movements, pungent smells. Instead of letting this distract her, however, she made a conscious choice to go into the next room and summon her top-down attention—the narrow, voluntary focus that allows us to isolate and enhance some little slice of the world while ruthlessly suppressing everything else.

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executive function

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This attentional self-control

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“You can’t be happy all the time,” Gallagher tells me, “but you can pretty much focus all the time. That’s about as good as it gets.”

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The most promising solution to our attention problem, in Gallagher’s mind, is also the most ancient: meditation.

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Research shows that positive emotions cause your visual field to expand.

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The ability to positively wield your attention comes off, in the book, as something of a panacea; Gallagher describes it as “the sine qua non of the quality of life and the key to improving virtually every aspect of your experience.” It is, in other words, the Holy Grail of self-help: the key to relationships and parenting and mood disorders and weight problems. (You can apparently lose seven pounds in a year through the sheer force of paying attention to your food.)

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from the psychologist and philosopher William James: “My experience is what I agree to attend to.”

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For Gallagher, everything comes down to that one big choice: investing your attention wisely or not.

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meditation

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Research shows that positive emotions cause your visual field to expand.

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Gallagher stresses that because attention is a limited resource—one psychologist has calculated that we can attend to only 110 bits of information per second, or 173 billion bits in an average lifetime—our moment-by-moment choice of attentional targets determines, in a very real sense, the shape of our lives.

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everything comes down to that one big choice: investing your attention wisely or not.

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“Once you understand how attention works and how you can make the most productive use of it,” she says, “if you continue to just jump in the air every time your phone rings or pounce on those buttons every time you get an instant message, that’s not the machine’s fault. That’s your fault.”

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The Internet is basically a Skinner box engineered to tap right into our deepest mechanisms of addiction. As B. F. Skinner’s army of lever-pressing rats and pigeons taught us, the most irresistible reward schedule is not, counterintuitively, the one in which we’re rewarded constantly but something called “variable ratio schedule,” in which the rewards arrive at random.

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And that randomness is practically the Internet’s defining feature: It dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles.

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The most advanced Buddhist monks become world-class multitaskers. Meditation might speed up their mental processes enough to handle information overload.

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the most irresistible reward schedule is not, counterintuitively, the one in which we’re rewarded constantly but something called “variable ratio schedule,” in which the rewards arrive at random. And that randomness is practically the Internet’s defining feature: It dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles. It seems unrealistic to expect people to spend all day clicking reward bars—searching the web, scanning the relevant blogs, checking e-mail to see if a co-worker has updated a project—and then just leave those distractions behind, as soon as they’re not strictly required, to engage in “healthy” things like books and ab crunches and undistracted deep conversations with neighbors. It would be like requiring employees to take a few hits of opium throughout the day, then being surprised when it becomes a problem.

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drugs designed to treat ADHD (Ritalin, Adderall), Alzheimer’s (Aricept), and narcolepsy (Provigil) that can produce, in healthy people, superhuman states of attention. A grad-school friend tells me that Adderall allowed him to squeeze his mind “like a muscle.” Joshua Foer, writing in Slate after a weeklong experiment with Adderall, said the drug made him feel like he’d “been bitten by a radioactive spider”—he beat his unbeatable brother at Ping-Pong, solved anagrams, devoured dense books. “The part of my brain that makes me curious about whether I have new e-mails in my in-box apparently shut down,” he wrote.

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Adderall users frequently complain that the drug stifles their creativity—that it’s best for doing ultrarational, structured tasks.

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Ultimately, one might argue, neuroenhancers spring from the same source as the problem they’re designed to correct: our lust for achievement in defiance of natural constraints.

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Despite his robust web presence, Mann is skeptical about technology’s impact on our lives. “Is it clear to you that the last fifteen years represent an enormous improvement in how everything operates?” he asks.

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My wife reminds me sometimes: ‘You have all the information you need to do something right now.’

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delightfully retro tech solutions (turning an index card into a portable dry-erase board by covering it with packing tape).

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For Mann, many of our attention problems are symptoms of larger existential issues: motivation, happiness, neurochemistry. “I’m not a physician or a psychiatrist, but I’ll tell you, I think a lot of it is some form of untreated ADHD or depression,” he says. “Your mind is not getting the dopamine or the hugs that it needs to keep you focused on what you’re doing. And any time your work gets a little bit too hard or a little bit too boring, you allow it to catch on to something that’s more interesting to you.”

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There’s no shell script, there’s no fancy pen, there’s no notebook or nap or Firefox extension or hack that’s gonna help you figure out why the fuck you’re here,” he tells me. “That’s on you. This makes me sound like one of those people who swindled the Beatles, but if you are having attention problems, the best way to deal with it is by admitting it and then saying, ‘From now on, I’m gonna be in the moment and more cognizant.’

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“Priorities are like arms: If you have more than two of them, they’re probably make-believe”

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“Where you allow your attention to go ultimately says more about you as a human being than anything that you put in your mission statement,” he continues. “It’s an indisputable receipt for your existence. And if you allow that to be squandered by other people who are as bored as you are, it’s gonna say a lot about who you are as a person.”

Highlighted by melofab

Despite his robust web presence, Mann is skeptical about technology’s impact on our lives. “Is it clear to you that the last fifteen years represent an enormous improvement in how everything operates?” he asks. “Picasso was somehow able to finish the Desmoiselles of Avignon even though he didn’t have an application that let him tag his to-dos. If John Lennon had a BlackBerry, do you think he would have done everything he did with the Beatles in less than ten years?”

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One of the weaknesses of lifehacking as a weapon in the war against distraction, Mann admits, is that it tends to become extremely distracting. You can spend solid days reading reviews of filing techniques and organizational software. “On the web, there’s a certain kind of encouragement to never ask yourself how much information you really need,” he says. “But when I get to the point where I’m seeking advice twelve hours a day on how to take a nap, or what kind of notebook to buy, I’m so far off the idea of lifehacks that it’s indistinguishable from where we started. There are a lot of people out there that find this a very sticky idea, and there’s very little advice right now to tell them that the only thing to do is action, and everything else is horseshit. My wife reminds me sometimes: ‘You have all the information you need to do something right now.’ ”

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It’s possible that we’re evolving toward a new techno-cognitive nomadism, in which restlessness will be an advantage.

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“There’s no shell script, there’s no fancy pen, there’s no notebook or nap or Firefox extension or hack that’s gonna help you figure out why the fuck you’re here,

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Mann’s advice can shade, occasionally, into Buddhist territory. “There’s no shell script, there’s no fancy pen, there’s no notebook or nap or Firefox extension or hack that’s gonna help you figure out why the fuck you’re here,” he tells me. “That’s on you. This makes me sound like one of those people who swindled the Beatles, but if you are having attention problems, the best way to deal with it is by admitting it and then saying, ‘From now on, I’m gonna be in the moment and more cognizant.’ I said not long ago, I think on Twitter—God, I quote myself a lot, what an asshole—that really all self-help is Buddhism with a service mark.

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James argued that the human mind can’t actually focus on the dot, or any unchanging object, for more than a few seconds at a time: It’s too hungry for variety, surprise, the adventure of the unknown. It has to refresh its attention by continually finding new aspects of the dot to focus on: subtleties of its shape, its relationship to the edges of the paper, metaphorical associations (a fly, an eye, a hole).

Highlighted by melofab

“Where you allow your attention to go ultimately says more about you as a human being than anything that you put in your mission statement,” he continues. “It’s an indisputable receipt for your existence. And if you allow that to be squandered by other people who are as bored as you are, it’s gonna say a lot about who you are as a person.”

Highlighted by mopelzel

“Where you allow your attention to go ultimately says more about you as a human being than anything that you put in your mission statement,” he continues. “It’s an indisputable receipt for your existence. And if you allow that to be squandered by other people who are as bored as you are, it’s gonna say a lot about who you are as a person.”

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This is what the web-threatened punditry often fails to recognize: Focus is a paradox—it has distraction built into it.

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Trouble with “attentional shift” is a feature common to a handful of mental illnesses, including schizophrenia and OCD. It’s been hypothesized that ADHD might even be an advantage in certain change-rich environments.

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It’s important to remember, however, that the most famous moment in all of Proust, the moment that launches the entire monumental project, is a moment of pure distraction: when the narrator, Marcel, eats a spoonful of tea-soaked madeleine and finds himself instantly transported back to the world of his childhood. Proust makes it clear that conscious focus could never have yielded such profound magic: Marcel has to abandon the constraints of what he calls “voluntary memory”—the kind of narrow, purpose-driven attention that Adderall, say, might have allowed him to harness—in order to get to the deeper truths available only by distraction. That famous cookie is a kind of hyperlink: a little blip that launches an associative cascade of a million other subjects. This sort of free-associative wandering is essential to the creative process; one moment of judicious unmindfulness can inspire thousands of hours of mindfulness.

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Proust makes it clear that conscious focus could never have yielded such profound magic: Marcel has to abandon the constraints of what he calls “voluntary memory”—the kind of narrow, purpose-driven attention that Adderall, say, might have allowed him to harness—in order to get to the deeper truths available only by distraction.

Highlighted by cking207

That famous cookie is a kind of hyperlink: a little blip that launches an associative cascade of a million other subjects. This sort of free-associative wandering is essential to the creative process; one moment of judicious unmindfulness can inspire thousands of hours of mindfulness.

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More than any other organ, the brain is designed to change based on experience, a feature called neuroplasticity.

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James argued that the human mind can’t actually focus on the dot, or any unchanging object, for more than a few seconds at a time: It’s too hungry for variety, surprise, the adventure of the unknown. It has to refresh its attention by continually finding new aspects of the dot to focus on: subtleties of its shape, its relationship to the edges of the paper, metaphorical associations (a fly, an eye, a hole). The exercise becomes a question less of pure unwavering focus than of your ability to organize distractions around a central point. The dot, in other words, becomes only the hub of your total dot-related distraction.

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As we become more skilled at the 21st-century task Meyer calls “flitting,” the wiring of the brain will inevitably change to deal more efficiently with more information.

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This is what the web-threatened punditry often fails to recognize: Focus is a paradox—it has distraction built into it. The two are symbiotic; they’re the systole and diastole of consciousness. Attention comes from the Latin “to stretch out” or “reach toward,” distraction from “to pull apart.” We need both. In their extreme forms, focus and attention may even circle back around and bleed into one other.

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Focus is a paradox—it has distraction built into it.

Highlighted by cking207

he two are symbiotic; they’re the systole and diastole of consciousness. Attention comes from the Latin “to stretch out” or “reach toward,” distraction from “to pull apart.” We need both. In their extreme forms, focus and attention may even circle back around and bleed into one other.

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The truly wise mind will harness, rather than abandon, the power of distraction. Unwavering focus—the inability to be distracted—can actually be just as problematic as ADHD.

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What made both men’s achievements so groundbreaking, though, was that they did something modern technology is getting increasingly better at allowing us to do: They very powerfully linked and synthesized things that had previously been unlinked—Newtonian gravity and particle physics, rock and blues and folk and doo-wop and bubblegum pop and psychedelia.

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If Einstein and Lennon were growing up today, their natural genius might be so pumped up on the possibilities of the new technology they’d be doing even more dazzling things. Surely Lennon would find a way to manipulate his BlackBerry to his own ends, just like he did with all the new technology of the sixties—he’d harvest spam and text messages and web snippets and build them into a new kind of absurd poetry. The Beatles would make the best viral videos of all time, simultaneously addictive and artful, disposable and forever.

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There’s been lots of hand-wringing about all the skills they might lack, mainly the ability to concentrate on a complex task from beginning to end, but surely they can already do things their elders can’t—like conduct 34 conversations simultaneously across six different media, or pay attention to switching between attentional targets in a way that’s been considered impossible. More than any other organ, the brain is designed to change based on experience, a feature called neuroplasticity

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As we become more skilled at the 21st-century task Meyer calls “flitting,” the wiring of the brain will inevitably change to deal more efficiently with more information. The neuroscientist Gary Small speculates that the human brain might be changing faster today than it has since the prehistoric discovery of tools. Research suggests we’re already picking up new skills: better peripheral vision, the ability to sift information rapidly. We recently elected the first-ever BlackBerry president, able to flit between sixteen national crises while focusing at a world-class level.

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Kids growing up now might have an associative genius we don’t—a sense of the way ten projects all dovetail into something totally new. They might be able to engage in seeming contradictions: mindful web-surfing, mindful Twittering. Maybe, in flights of irresponsible responsibility, they’ll even manage to attain the paradoxical, Zenlike state of focused distraction.

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