Juan Freire: Ciencia 2.0, ¿fuera de la “torre de marfil”?

At the university, you'd work on one problem for months at a time. Here, I have a dozen problems I'm working on--auctions; forecasting; ad hoc statistical, econometric analysis such as how the mortgage crisis affects Google--and I get two weeks to work on them…

You know how genius is described as 1% inspiration and 99% perspiration? Google has a new idea: cyber sweat. We make the computers do the 99% perspiration. I thought it was extremely clever and showed a lot of foresight to build the data collection and testing system into the basic functionality of the search and ad systems. At any one time, Google is running hundreds of experiments on its products and collecting all the results. They're carefully designed experiments.

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