BBC NEWS | Technology | Twitter hype punctured by study
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Saved by 20 people (0 private), first by anonymouse user on 2009-06-09
- Web3pointoh on 2009-07-01 - Tags web2.0 , socialmedia , web , twitter , trends
- Daylemajor on 2009-06-20 - Tags twitter
- Vdavids on 2009-06-11 - Tags twitter , research , statistics , socialmedia , web2.0 , technology , social , socialnetworking , 25-knowledge
- Janechen on 2009-06-10 - Tags web , socialmedia , web2.0 , twitter , trends
- Klbeasley on 2009-06-10 - Tags twitter , article , harvard , hype
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Just 10% of Twitter users generate more than 90% of the content, a Harvard study of 300,000 users found.
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On a typical online social network, he said, the top 10% of users account for 30% of all production.
"This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network," the team wrote in a blog post.
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Research by Nielsen also suggests that many people give the service a try, but rarely or never return.
Earlier this year, the firm found that more than 60% of US Twitter users fail to return the following month.
"The Harvard data says very, very few people tweet and the Nielsen data says very, very few people listen consistently," Mr Heil told BBC News.
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It also showed that an average man is almost twice more likely to follow another man than a woman, despite the reverse being true on other social networks.
"The sort of content that drives men to look at women on other social networks does not exist on Twitter," said Mr Heil.
"By that I mean pictures, extended articles and biographical information."
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However, said Mr Heil, the most striking result was that so few people used the service to publish information, preferring instead to be passive consumers.
For example, the median number of lifetime tweets per user is one.
"Twitter is a broadcast medium rather than an intimate conversation with friends," he said.
"It looks like a few people are creating content for a few people to read and share."
Some "super users" can have thousands or even hundreds of thousands of followers.
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However, the service bills itself as a way to "communicate and stay connected" with "friends, family and co-workers".
"The Twitter management need to decide if this is a problem," said Mr Heil.
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